What is your weakest link

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bb

Well-Known Member
In taking a look at your business and reasons for not landing a booking, what do you feel is your weakest link in what may have caused them to not hire you?

Wording in your Brochure didn't appeal to them
Sales pitch
Price to high and hard to explain why to get them to book
Your looks, age or general appearance

Other reasons?
 

NickyB

Gear and Equipment Moderator
I'm not a sales person or marketer ... I'm a techie! This has always been my weakness but that usually get overcome via face-to-face meetings so I encourage them. As for improving my sales and marketing techniques, I'm working on it as I write this!

NickyB
 

bill_smith

MobileBeat Moderator
Staff member
Pricing has been the main obstacle this year, but I am booking reasonably well.

If they really like me, booking isnt a problem.

If they find someone they like and think they are getting the same deal for $400 less, well, that's not a shortcoming I feel badly about.
 

Goodknightdj

Word of Web (WOW) DJ
In taking a look at your business and reasons for not landing a booking, what do you feel is your weakest link in what may have caused them to not hire you?

Wording in your Brochure didn't appeal to them
Sales pitch
Price to high and hard to explain why to get them to book
Your looks, age or general appearance

Other reasons?
Nice thread Robert.

I would say that my biggest stumbling block for formal events is not landing the interview because it is at the interview where they get the full explanation opf why they should hire us over other companies.
 

Mixmaster

Member
I'd say my weakness is my "day job". Not because I'm a part time DJ, (I work 40+ hours a week doing this) but I am not always here to answer the phone. They may not leave a message and talk to someone else who gets them to book with them before talking to me.

With that being said I am very busy.

Mixmaster
 

Cap

Always At Your Service
I know too much and often forget they know absolutely nothing even though they think they know absolutely everything.

Educating is no longer an option. Need to find better, bigger, less detailed, emotional bombs and fireworks that makes them want to book me because they have just confirmed that I too know almost everything they know.
 

Cap

Always At Your Service
Maverick No. I've never been banned anywhere except from a few local bars.

I did fire DJChat though due to their lack of integrity, honesty, and fair play. Fired another site for completely different reasons.

Yep. Just flat azz fired them.
 
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polarsounds

In Self-Imposed Exile
Often because the person was not my customer to begin with.

I also have reason to believe at least one of my competitors was informing potential clients and wedding vendors I would be retiring from DJing due to back pain after raising the possibility here. (And, geez, guy... if you're going to do that, at least post once in a while and add something to the community!)
 

Maverick

Pumping It Up
Maverick No. I've never been banned anywhere except from a few local bars.

I did fire DJChat though due to their lack of integrity, honesty, and fair play. Fired another site for completely different reasons.

Yep. Just flat azz fired them.
Sorry...I meant BB
 

bb

Well-Known Member
Cap hit it on the nail about DJRat. Unfair, unethical, no integrity. The Master lets a select few DJs insult, put down and beat up other DJs. Egos run high their. Those select few can break the rules daily and get a pat on the back for it.

I was banned for calling one of the loud mouth egos out and he wasn't banned despite he was the one cursing, insulting and degrading me and others constantly. Oh well, a blessing for me. Life has better without reading there unbelievable, exaggerated, and self-boasting posts.

But there are a few great, quality DJs that do post there: Kevin Nichols, Party Medics, Tony C. you too Maverick.

p.s. Now if anyone here feels offended by my writing and feeling towards DJChat, please ask for this post to be removed. I'm okay with that, but if you feel like Cap and I feel, about that board, my ears are open.
 

bb

Well-Known Member
Back to the intent of the thread.

Personalilty match is a big one. You may be the better DJ in regards to performance and event results but not so great at the selling of your services with a likeable charm. MR. Charisma often can win the booking over MR. Perfection or MR. Details, thus, the better performing DJ. Which isn't known, realized or appreciated until the day of the event.
 

Cap

Always At Your Service
BB : Well if it's true that a segment of the DJ's shining moments only come in performing and entertaining, then they should use that comfort zone to perform and entertain perspective clients.

If the DJ is a hot performer, then perform for the perspective client. Find a way, a means, a media, a (...fill in blank) to get that talent across. It's not details, it's not charisma, it's not perfection,,,it's passion, and the intelligence in finding the way to get that across. If neither is resident, go to work for a multi-op or hire an agent who can.
 

bb

Well-Known Member
Cap, I understand your point. What I mean to say is, if they meet with DJs and one has a lot more Charisma (perhaps naturally) but less skill or performance quality then the more experienced but nice DJ. MR. Charisma may click better with them and get the booking despite he may not be so charming when under stress at an event.
 

Goodknightdj

Word of Web (WOW) DJ
Cap and Robert:

Hmmm, this almost requires a new thread but, if you don't mind Robert, let me dive into this whole thing about charisma for a moment.

OK, we are all entertainers and that means that we are all actors. We prtray a different personality depending on the situation.

What Cap is saying is that we should put on our DJ personality when in front of the prospective client. Now, that is exactly what I try to do; however, the interview is a learning environmnet and you need to adjust as you find out more about the client. That is why I put the personality questions I ask up front and when I feel I have a good handle on what they are expecting, I adjust my personality presentation.

See, that's why not getting an interview is a weakness for me in regard to the formal events like weddings and mitzvahs. On the phone I can read intonation but I don't see the facial expressions or body language.
 

bill_smith

MobileBeat Moderator
Staff member
Hmmm, interesting.

My personality doesnt change for an event. Occasionally I get that "what's your style" question, and I always ask, what does that mean for you....styler of music, How I speak, or what I wear?

From the performance view, I think your persona can be "turned up" like the volume on a TV, but personality wise, deep down, we are who we are, and if you are faking something you don't really believe in, people can see right through that.
I can't be a highly interactive million watts of power guy like Scott faver, by example. he's a one of a kind whirling dervish, and I wish I had the energy he contains in one pinky.

But what my clients have commented on was my overall smoothness, polished and elegant approach to weddings, and the feeling that nothing will come even close to ruffling that carefully placed and coiffed hair;) while at the same time having a lot of fun and making sure that guests are laughing smiling and dancing.


I try to give my clients a consistent look at who I am at every moment of the entire process, from the first sales consult to the last dance.

I sell worry free perfect wedding ceremonies and receptions that are smooth polished and elegant. that is who I try to be in all aspects of life in and out of the industry. I don't always come off perfect like I want to but it is an evolving journey.

I echo my esteemed colleague Cap Capello in the endorsement of finding a wayto communicate that unique "you" across to a client.
 

Maverick

Pumping It Up
Back to the intent of the thread.

Personalilty match is a big one. You may be the better DJ in regards to performance and event results but not so great at the selling of your services with a likeable charm. MR. Charisma often can win the booking over MR. Perfection or MR. Details, thus, the better performing DJ. Which isn't known, realized or appreciated until the day of the event.
:) Sorry for going off-topic...moving on :) Im a newbie here but like what I see...
 
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