Speaking of Social Media :-)

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hippydog

wuz here when it was Red.
At my last DJ association meeting we started talking about the benefits of Social Media for DJ's.
to be more specific, the advertising potential..

I now that this has already been discussed ad nauseam (what hasnt here) but what I found interesting is that more people have "done it" and we now have more 'real world' results from regular people..

so my question to you is..

VS other forms of advertising (from more traditional ones like newspapers to more modern 'advertising' ) What is your ROI with social media?

and when I say ROI (return on investment) I would also include your TIME spent (a-la nothing is really free)
 

maestro

Well-Known Member
WW reviews are important to me but that isn't social media. I can't say that SoMe has helped me at all.
 

maestro

Well-Known Member
I was too lazy to type social media. That's what you were asking about so I though you'd get it. LOL!
 

DJinCobaltSS

New Member
Social Media is a part of branding. Should you be doing it at least at a soft pace? Probably. However, I think it is hard to say it creates results, and grows your business.

Everyone is always trying to say we should be doing this, and that. It's all a bunch of "Let's follow the bandwagon" and cater to the new fad.

The old school ways of doing things still hold true in growing your business today more than anything else. ...Referrals, and word of mouth from venues, and planners are best.
 

robertbenda

Active Member
I have plenty of Wedding Wire reviews. My next target is getting Google+ reviews.

I try to write new content for my web site every week. That is often a post-event blog post, but during the off season, it's wedding ideas and planning tips. I then mention these on Facebook and Twitter, if for no other reason than the SEO factor (miniscule unless you actually get a decent number of likes and shares for your post)

Our real payoff is after an event like this weekend. DJ and photo booth for a sorority parent formal. This means 80-100 marrying age women, their dates, and parents (about 300 people total). I got some video highlights from the dance. For our photo booth (photog style), they got photo prints at the event. They can sign up with their email, and the next morning I posted the photos to Facebook and made a stop-motion style video.

This got us a nice number of likes (good for SEO) and shares (new eyeballs as we appear on all the new timelines). The videos got played 150+ times the first 6 hours (each). After the post had been shared 15 times, it appeared on 3200+ time lines (which is not the same as anyone new seeing it... oh well.).

It took me around an hour to prep and get the photo booth material online. It took another hour for dance highlights.

The payoff would mostly come after repeating this several times. Even with all these new eyeballs on our name, it's not likely many would hire us. Repetition would work wonders, though. And it took 2 hours of my time.

If you're curious, videos and the gallery can be found here: http://rnbweddings.com/alpha-chi-omega-parent-formal/
 
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djlurch

New Member
It's interesting to me the amount of time that is spent on different forms of content and promotion. Blogs, QR codes, Twitter, Instagram, etc. A lot of us have ended up putting far more time and effort into these things than we've gotten back.

Doing a great job at your events and getting direct referrals has always been the best source of new business.
 

robertbenda

Active Member
It's interesting to me the amount of time that is spent on different forms of content and promotion. Blogs, QR codes, Twitter, Instagram, etc. A lot of us have ended up putting far more time and effort into these things than we've gotten back.

Doing a great job at your events and getting direct referrals has always been the best source of new business.
That seems like very shallow thinking. Here's why:

Saturday, I do a great job. The people there, however, may or may not remember who I was, or, especially since its not a wedding, may not know who to ask.
Sunday, they can see the pictures and video from the event, all conveniently linking back to me. The logos provide a reinforcement of the company name, making it more likely they'll remember it.

Plus, doing the Facebook post doesn't take away from Saturday's performance. I didn't have to sacrifice anything. I'm only investing a modest amount of my time AFTER the event, in order to advertise. And it's a more effective way, since it's a form of advertising that adds value to the customer and their guests. They get their pictures and a video. They also happen to see my name again, or it gets my name in front of even more people.
 

UNDJ

Member
I haven't seen a real benefit from it, but like many have already mentioned, most of my business comes from referrals so it's not a huge necessity for us. I think we might have had 3 brides hire us from our FB page. I update our page maybe once or twice a week.
 

hippydog

wuz here when it was Red.
WW reviews are important to me but that isn't social media. I can't say that SoMe has helped me at all.
Thats pretty much the crux (and why I brought it up),
There are a few people I personally know who say SoMe (LOL see! now I am using it LOL) has brought in extra business..
but when you start asking specifics (IE: how much time is spent VS time spent on other advertising)
the ROI doesnt seem so great..
 

hippydog

wuz here when it was Red.
Social Media is a part of branding. Should you be doing it at least at a soft pace? Probably. However, I think it is hard to say it creates results, and grows your business.

Everyone is always trying to say we should be doing this, and that. It's all a bunch of "Let's follow the bandwagon" and cater to the new fad.

The old school ways of doing things still hold true in growing your business today more than anything else. ...Referrals, and word of mouth from venues, and planners are best.
I would 100% agree with your post..

Everyone is always trying to say we should be doing this
I'm probably just old and grumpy ;-)
BUT I've grown pretty leery of the multiple seminars and courses trying to tell people how to "use social media"..
At first I assumed it was all legit (after all, Facebook is used by almost everyone right? LOL) , but as time went on I started hearing the same thing again and again,
especially with DJ's ..
it doesnt seem to be much of a game changer.. (but thats just my experience and few others, and to be honest I also know a few who say it makes a big difference)..
I personally am not against using SoMe in marketing, and I agree it does have its place..

I'm simply starting to think the ROI is not as great as first thought..
 

robertbenda

Active Member
The issue with measuring results is there are two different categories: direct and indirect influence. Your website is designed to get people to contact you NOW, presumably because they are actively looking to hire someone.

Indirect is what social media is best for. It's for getting your name in front of as many people, as often as possible. It's to help influence future behavior. It's why McDonalds still advertises - to influence future shoppers, and remind past shoppers that they are still there. On our small scale, it's almost impossible to track, though.

Really its one more step removed from the dating couple who are guests at a wedding you are DJ'ing. It's like their mom, who was a guest at the wedding, telling the couple about the great DJ they saw.. In social media, they see it more indirectly, but its still about credibility, authority, seeing that your other clients were happy.

For me, the most effective forms have been the highlight videos. We posted one of the dance, and the stop-motion video from the photo booth from a sorority parent formal. Literally HUNDREDS of new people saw our name because the people from the event shared our videos on Facebook. That's a lot of (almost) free advertising. The only cost was a bit of effort at the event, and about an hour the next day to edit and upload.
 

KennyZail

Caffiend
Social Media - For the old timers: is like posting a sheet of paper on the grocery store bulletin board with the little strips hanging at the bottom with your phone number. Does it work? Occasionally. It is always there to be found and you can replace that sheet when it is gone. ;) It doesn't take too much effort, but you can't make a living using those sheets alone. Even though some convince themselves otherwise, but don't have the data to prove it.

If someone doesn't take your card at an event or contact your event client in the near future, wanting your information - the ROI of that event drops significantly. It's just human nature - that's why a salesperson will do everything to get you to commit before you walk out the door, the chances of the prospect coming back are slim even if you have the best value.
 
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