New report about pricing........

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DJ Ducky

New Member
Goodknightdj said:
Man, you up and changed tactics on me. Here I was ready to come in with fire and brimstone.

Drax, this is where you and I differ.

I honestly believe that telling a prospective client to cut items top afford their entertainment is overly presumptive for an entertainment service. I just can't see me doing that.

Now, the ones that pay full price do not get hosed. They are just paying full price because they saw the value and could afford it.

DJ Dr. Drax said:
I am looking for the client that places an appropriate value upon entertainment.
And I as well but sometimes they might have the right value but the wrong funding. If the funding they have is above my cost of production, then I am willing to work with them and not cut the basic service offered. If they can’t get above the cost of production, then I simply don’t have the ability to work with them; I am not going to loose money.

You see it as leaving money on the table and I see it as working with the client to make their dream happen.

I guess the other difference between us is that you look at it with only the eyes of a business person. To me it is much more than a business.

Yes, I am going to do the things to make it sustainable; that is, expenses met. Yes, I am going to make sure that each event meets the profit margin I have defined. And, yes, I am even going to add in fluff on top of that so that I can actually be among the higher priced DJs in the area. But, this is also a thing I do for enjoyment, not a hobby, enjoyment. I enjoy DJing. I enjoy helping folks begin a new life together with a, well, bang is the only word I can think of. With that in mind, if they can't afford the price but can afford something over the cost of production, I'll work with them.
Kudos, Goodnightdj! I just want to say that I do agree with you...and very eloquently written. :)
 

Goodknightdj

Word of Web (WOW) DJ
BBBuffalo said:
By choosing to sometimes offer lower prices for the same services you then keep the value artificially low.
Neal:

I can see what you are saying but I just don't see it that way. The clients that do negotiate see the value but they just don't have the funding for the price.

To give an exact example:

On the 15th I had my first wedding of the season. I also had an interview on the books for that groom's brother the following Monday. The brother wanted to see me in action; he was the best man.

I now have a December wedding on my books for full price. His brother's wedding was negotiated but he decided not to negotiate because he saw the value. He told me that he knew that his brother negotiated and what the final price was. He also told me that his brother was in a different financial situation.

They both saw the value my service offers and one could meet full price and the other couldn't. I met the one that couldn't part way.
 
M

Mark Beecher

Guest
By choosing to sometimes offer lower prices for the same services you then keep the value artificially low.
Is this opinion or fact?
 

hippydog

wuz here when it was Red.
Goodknightdj said:
I can see what you are saying but I just don't see it that way. The clients that do negotiate see the value but they just don't have the funding for the price.
.
I cant see it that way..
In my world (where the sky is purple)...
If someone charged me one price and then gave a deal to the next guy (for the exact same thing), I would be pissed!

I now have a December wedding on my books for full price. His brother's wedding was negotiated but he decided not to negotiate because he saw the value. He told me that he knew that his brother negotiated and what the final price was. He also told me that his brother was in a different financial situation.
nice example, but I have a hard time believing that the majority of people would act or feel the same way.
 

Goodknightdj

Word of Web (WOW) DJ
What you are not seeing is that both had the opportunity to negotiate. One did and one did not. The one that did knew the situation and knew that the price was open for negotiation. He also knew why his brother negotiated.

I have had folks that have come back to me and told me that I gave someone a discount and why didn't I offer them one. I remind them that I told them that the price was negotiable and can also show them the literature that says that if necessary. That ends it.
 

len

New Member
Goodknightdj said:
To discount or not discount, like to be or not to be, is the question. In a flaky economy like today's discounting may be the key to survival.
And sometimes all that's needed is the appearance of a discount.

How many times have you seen prices with a percentage discount, and then after the sale they go down to that "discounted" price as the new normal price?

Or something added for free. Or whatever. Perception is reality.
 

DJ Ron Auger

Account Closed
If someone charged me one price and then gave a deal to the next guy (for the exact same thing), I would be pissed!
Evidently you haven't purchased a car in the US, or antiques, or airfare, or many things. Do you buy Prime Cuts? As a ADJA member I get them cheaper than you if your not a member.

Because of my association with the Fire Dept. I get my gym membership cheaper than the average person. They give me a deal.

I purchased airfare for a set price one day. A week later, the same plane, the same trip, at the same time was cheaper. We are selling dates, they are selling seats.

Now do we fall into the same situations as these examples? Only if you want it to. That's your individual choice.
 

DJ Dr. Drax

Active Member
Ron,

Being an ADJA member doesn't get you a discount on Prime Cuts. There is nothing negotiated between JonesTM & ADJA. I am sure you meant to say Promo Only.....
 

hippydog

wuz here when it was Red.
Goodknightdj said:
What you are not seeing is that both had the opportunity to negotiate. One did and one did not. The one that did knew the situation and knew that the price was open for negotiation. He also knew why his brother negotiated.
I see it :) and I can see it working for family members, but I have trouble seeing it work between strangers (who probably both feel they deserved a discount)

I have had folks that have come back to me and told me that I gave someone a discount and why didn't I offer them one. I remind them that I told them that the price was negotiable and can also show them the literature that says that if necessary. That ends it.
That ends it? does it always end happily? "your right honey, we COULD HAVE asked for a discount, boy are we stupid. When we recommend him in the future make sure we tell all our friends to negotiate him down.."

Your like the Robin Hood of DJ's! You take from the rich (or stupid) and give to the poor (or good negotiators)!

On the other hand :)
I cant really bash the idea..
for the simple fact when it comes to negotiating I'm always reminded of Saturn Cars.
One of the biggest complaints people have about buying new cars is dealing with the Salesguy and always wondering if they got a good deal or not..
So GM creates the Saturn division where their is NO negotiation (standard markup on all vehicles)..
Guess what.. :)
the Saturn division almost folds because people think the cars are overpriced and wont come down!
LOL
 

hippydog

wuz here when it was Red.
If someone charged me one price and then gave a deal to the next guy (for the exact same thing), I would be pissed!
DJ Ron Auger said:
Evidently you haven't purchased a car in the US,
"Car Salesmen" is almost an insult to some people. And yes if I paid for a car and my buddy got the exact same car for a lower price a week later I would be pissed, and I'm sure many other people would react the same way.
or antiques,
different class. Rarely are two antiques identical. Its more like buying art.
or airfare,
You got me on that one... I never did inderstand how airfare and rooms can change so drastically for seemingly no reason (I understand the last minute deals to fill up space, as both a plane and hotel have the same operating costs wether they are full or empty... I just dont understand the weird fluctuations months before hand).

Do you buy Prime Cuts? As a ADJA member I get them cheaper than you if your not a member.
Because of my association with the Fire Dept. I get my gym membership cheaper than the average person.
Bulk discount. ANY large association or business can get the same discount.
 

DJ Ron Auger

Account Closed
Drax,

Thanks for catching that, yes I meant Promo Only not Prime Cuts, I stand corrects. Now, you want to work on that please. :lol: When I call one of my kids I go through all 4 names until they answer to one.
 

foster

ProDJ Sponsor
DJ Dr. Drax said:
Ron,

Being an ADJA member doesn't get you a discount on Prime Cuts. There is nothing negotiated between JonesTM & ADJA. I am sure you meant to say Promo Only.....
It's certainly not for a lack of trying to work with the ADJA on our part. Unfortunately Drax refuses to work with us and would rather buddy up to Promo Only. Too bad really, since we have heard from a lot of ADJA members that they would rather have a choice of subscription services instead of being force fed only one.
 

DJ Ron Auger

Account Closed
"Car Salesmen" is almost an insult to some people. And yes if I paid for a car and my buddy got the exact same car for a lower price a week later I would be pissed, and I'm sure many other people would react the same way.
That's the way they sell cars in the US. You buy it today and I'll get it cheaper from the same place.


Bulk discount. ANY large association or business can get the same discount.
So if an HR of a company came to you and said we want you to advertise you to our employees as our preferred vendor. We will make sure your information gets to everyone of our employees. In return you offer them a discount, what you would say?

If you say no you're turning down the possibility of a large group of people possibly using your services. If you say yes you're getting the possibility of a large group people possibly using your services.
 

hippydog

wuz here when it was Red.
"Car Salesmen" is almost an insult to some people. And yes if I paid for a car and my buddy got the exact same car for a lower price a week later I would be pissed, and I'm sure many other people would react the same way.
DJ Ron Auger said:
That's the way they sell cars in the US. You buy it today and I'll get it cheaper from the same place.
With all the problems the "big three" are having (closing plants etc etc) I think that makes an excellent example how 'negotiating' can devalue the market

Bulk discount. ANY large association or business can get the same discount.
So if an HR of a company came to you and said we want you to advertise you to our employees as our preferred vendor. We will make sure your information gets to everyone of our employees. In return you offer them a discount, what you would say?
If you say no you're turning down the possibility of a large group of people possibly using your services. If you say yes you're getting the possibility of a large group people possibly using your services.
Good question! I had to think about that one a bit.

As I said earlier in the thread
A dance/performance for a vendor that sends me tons of customers.. damn right they get a discount!
On the other hand..
I have no problem with bartering.. If I can get something I want for what I consider equal value for my services, I don't see ANYTHING wrong with that!
So if that HR of a company asked me to do a dance for 50 people at a discount and in return he would advertise to his staff of 3000.. I would say yes.. (Its a discount but I'm getting fair value in return).
But if that same HR asked for a discount for a dance of 2000 people, I would say no (as my profit margin is actually slimmer on the bigger shows like that.. long story. but basically they are already getting the best price they could from me.)

And going back to the prior example.
And yes if I paid for a car and my buddy got the exact same car for a lower price a week later I would be pissed, and I'm sure many other people would react the same way.
If my buddy was a female, and I found out she got the better deal because she slept the the sales guy.. I wouldnt be pissed...
As she simply traded 'services'... (which is fair)
roflmao!
 

Goodknightdj

Word of Web (WOW) DJ
foster said:
It's certainly not for a lack of trying to work with the ADJA on our part. Unfortunately Drax refuses to work with us and would rather buddy up to Promo Only. Too bad really, since we have heard from a lot of ADJA members that they would rather have a choice of subscription services instead of being force fed only one.
Maybe Promo Only is giving a bigger discount.

Who said that?
 

foster

ProDJ Sponsor
Goodknightdj said:
foster said:
It's certainly not for a lack of trying to work with the ADJA on our part. Unfortunately Drax refuses to work with us and would rather buddy up to Promo Only. Too bad really, since we have heard from a lot of ADJA members that they would rather have a choice of subscription services instead of being force fed only one.
Maybe Promo Only is giving a bigger discount.

Who said that?
That's entirely possible, but I've heard our discount was actually better then the one currently in place with Promo Only. Hard to say for sure though since our products are structured differently.

As far as I know we've never received a counter-offer from Drax/ADJA. In fact they've never even asked us for a proposal. We've always taken the initiative to contact them with an offer, but we've just always been ignored.

From his actions and public remarks, it's very clear Drax is a huge Promo Only supporter. Before Drax was the president of the ADJA, the discount was for ERG subscriptions. Drax is the reason the current deal is with Promo Only.

Perhaps the next president of the ADJA will see the value in offering discounts for multiple music subscription services to their members.
 

Ausumm

Active Member
isn't it obvious after 7 pages of bickering, that some people think discounting is a good idea, and some do not.
personally, I think that working is better than not.
I don't over charge, and so I only get an occasional request for a discount. but I never work for less than my bottom line.
if you have a good rep, and people call you because they saw your work and liked it...you don't have to discount.
 

DJ Ron Auger

Account Closed
Foster,

That is to bad as I'm a Prime Cuts subscriber and an ADJA member. I've never received a discount from any group for my PC, I just use it because it works for me and I like the variety.

Drax,

I just listen to your talk at the local ADJA meeting. Thanks for taking the time to share with us. I think you made a big impression on the non-members who attended.

I don't know what the issue is with TM Century but if they are willing to offer benefits to our membership I for one would be interested in hearing them out. After all you can never have to many benefits.
 

Proformance

New Member
Okay. To recap, here's what I've learned:

A discount is a negotiated promotional incentive.
Ken moonlights as a private investigator.
Ron is a Milford, MA disc jockey who has mastered invisibility.
Drax is a DJ I hope I never run into because I prefer beef and open bars.
Joe moonlights as a moderator and has also mastered invisibility.
Mark is ...well, ....he's Mark.
Hippydog could benefit from socialism.
Tom really is Robin Hood and won't let socialism work.
Prime Cuts is getting cut primely by Drax.
Promo Only got a promo without even posting.

There you have it - the discounted version.
 
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