Mailing Postcards

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I remember seeing that postcards were inexpensive, compared to rack cards and tri-folds. But I'm wondering if they are the correct size and weight.

Does anybody send out postcards?
 

robertbenda

Active Member
Postcards for what? cold-mailings? Follow-up pre-booking? Post event follow-up?

Last time I used postcards (a few years) you didn't even need full postage. They had a 20cent stamp for a proper postcard.
 
We're looking at mailing out after the bridal shows so I definitely need a company that prints the legal size.

Who did you use and was the back full color too?
 

Johnny Dee

Website Design & Success Moderator
Staff member
We recently did a postcard mailing to over 400 schools. The 4" x 6" are the typical postcard size and get the postcard postal rate.

We also have a postcard for mailing to Party Planners for our audio, video and event lighting.

We designed both ourselves and did both sides in full color.
 

MFlanagan

New Member
We recently did a postcard mailing to over 400 schools. The 4" x 6" are the typical postcard size and get the postcard postal rate.

We also have a postcard for mailing to Party Planners for our audio, video and event lighting.

We designed both ourselves and did both sides in full color.
Johnny,

What was the response rate to the mailing? Just curious. I also own a small printing company and we have a digital press so I am designing a new Variable Print mailing piece. This is a post card that is personalized to every person that gets it. I am going to get graphics for each of the schools as well as the name of the person in charge of booking entertainment. The postcard will have the school colors, the school's logo and the students name in funky letters on the front. The call to action will be for them to fill out an online form to get a full package mailed to them.

I am curious about your Response Rate as I would like to compare it to this test and see the difference. In my traditional mailings (non-DJ related) I get anwhere from a 2-5% response rate. With some of the personalized mailings we see 10-20% so I am hopeful it works as well with the school mailings.
 

Booms

New Member
Postcards are a great way to market. They are extremely cheap and cost very little to mail out. And, to let you in on a little marketing extra, the postal service requires that it's carriers put post cards on top of all other mail.

We use them for bridal registrations through our local bridal association website.

Go to www.gotprint.com and design your own. I think the last batch we got in wasa 2500 postcards full color on one side, B&W on the back and it ran like $79.
 

Johnny Dee

Website Design & Success Moderator
Staff member
What was the response rate to the mailing?
We've had 5 schools contact us so far. Our experience in the past has been that the cards will continue to work for us through out the school year as Prom committee's get active. We do another mailing in January to reinforce it.

Our postcards are all designed to encourage the client to visit our website at http://www.promanddanceentertainmentservice.com for more info. It has been our experience that Internet shopping seems to be the way to go with the school business. We are not after the small dances...we want the Homecomings, Proms and special events that will pay up in 4 figures.
 

Bill_Goode

Mobile Beat Moderator
Staff member
That's a good response rate for direct mail!

1%-3% is considered good to successful. Anything above that is gravy.

Your unique benefit is that there is no shelf life on your mailing, so the response will only go up.
 
At the bridal show, I handed out rack cards. My wife Sheila was on the digital piano and Jenna accompanied her with the flute.

Instead of the in-yer-face "WE'RE A DJ SERVICE", I wanted something more fitting a higher end business. By not stating much, it'll tease them to go to the website.

Any comments?
 

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BBBuffalo

Active Member
Do you have the copy on the site to get them to take action? Does your site talk about you you you, or does it fulfill their dream? They don't care about you, your gear, your experience, your ANYTHING. They only care about their dream. You can drive 100% of the brides to your site but if your site copy is just ok or blah, then you'll lose them in droves.

If so just a simple postcard with variable data printing and PURLs will drive a large majority of them to the site.

Do you have typos on your site? (check your home page, I think you hav a typo)
 
Thanks Neal, I've never noticed that typo.

There's certainly different approaches and techniques for marketing and selling.

I've always been a soft seller, with a personable and technical approach.

Contrary to what you've read, heard and said, brides can and will get into gear. They are more tech savvy than what this industry has given them credit for. How do I know? Many have turned into Ipod brides, or bridezillas with the crazy list from Hades because they can do it (they just can't do it right).

So, offer them something that they can't do themselves but can see a value in, they'll take it. Some brides are looking for the flashy lights, the clean set-ups or have logistical concerns. I could devote a couple of paragraphs on beach weddings and adverse weather conditions, but I'll skip it for right now.

The brides also care about our knowledge, our experience. Many of them have seen the bottom feeders in inaction (play on words) and don't want that to happen to them. In fact, many of the brides are destination brides who have to use the website and phone calls to screen the candidates. Much like an employer looking at a resume'. Quite a few of our clients have told us in the past couple of years that they feel they know us before they meet us. Often, we become part of their family for that weekend.

They have the dream but they want to know how it happens so they'll know who to hire.

But let's get back to the postcard....any comments?
 

DJ Jose

Account Closed
It really depends on how you're trying to position yourself and who your target market is.

If you're a company selling the gear that's very different than a single operator selling his skills as a Disc Jockey & Master of Ceremonies.

I've seen some websites that want to appear like single ops when what you read and see show them more as a company and not a person providing a personalized service.

You can have one name and 100 different branches, you still have to know your customer.

That's why I send out a brochure. I can elaborate on what I do and who I serve.
 
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jbrown157

Member
I recently sent out post cards targeting elementary & middle schools in my area offering a weeknight (Monday-Thursday) special. I designed the cards myself and had a local printer print them. I was very happy with how the cards turned out. With the new technology, short full-color runs are no longer a problem for printers who have the right equipment. I only had 250 of them made up. We made mailing labels, so we can use the mailing list again. Cards were sent to the school Principals, PTA/PTO representatives for all schools, plus Assistant principals and Music Dept. teachers for the Middle schools. Post card stamps are $.28 each.

Now we'll see how well it works... Good luck to you!
 
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DJ Dr. Drax

Active Member
I use ourcardshop.org, it is simple, I get custom post cards & I can send them to lists & I get tracable results. Wever much a good deal.
 

Tyrone Blue

Member
I did 100 postcards...

I mailed out 4X6 postcards (normal postage rates of 42 cents) and only got one response. I'm doing the wedding next weekend, so it paid for itself, but I' not going to do it again.
 
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