Well thats always a debate here but I have pricing on my page. To me it gets rid of the price shoppers. Others prefer to talk to somebody so they can see what their needs are. It all depends on your business plan.
Always use 3 packages ... 8 out of 10 potential clients will choose the middle package. My guess is they don't want to appear too cheap but don't want to go overboard. As for naming packages....You can use the "Olympics" theme of Bronze, Silver and Gold; or the "Gem" theme of Ruby, Emerald and Diamond, or even the "Precious Metals" theme of Silver, Gold and Platinum. Price the three packages according to your market as I think you'll find that prices will vary around the country according to the area's cost of living (i.e. NY and CA are more than IA and KS).