Has the $700 and Under DJ ruined the Wedding DJ Industry for Much Future Success?

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bb

Well-Known Member
Thinking back over the past several months most callers or lead inquiries want to spend $700 or less for a DJ. Why is that? No matter how much you explain or sell the difference, they still have the $500 - $700 budet in mind.

They say they that is all they can afford or that's what they read or heard that most other DJs charge. They won't listen or appreciate the difference when explained.

Selling the reasons why you cost more than the typical DJ is a tough road, but a road I will not suck down to at that low of a rate. Luckily there are some that will pay much more for a truly good DJ but the bulk of the market is stuck on the $700 and under budget for a DJ.

How can we fix this to where the general public will see and appreciate really good DJs being more than music and worth more than chicken feed?
 
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djrox

Account Closed
bb,

Would you please get a new stick with which to annoy the hornet's' nests?

...Phone shoppers with Price-centric attitudes? Next you'll be claiming that you also get calls from cheap bar owners.

Sincerely,
Captain Oblivious
 

DJ_Xtreme00

Active Member
It's not the under $700 DJ's its the under $500 ones

I just talked to a woman who wanted to hire me because she likes me and what I do but she found a DJ who is only charging $300. I politely told her I could not go that low. My normal rate is $600 and I still get people who don't hire me because they find cheaper.
I don't let it bother me. I have a full time job so if I don't get a gig it doesn't matter. I don't care if I only do 1 gig a year
 

Jason Cathcart

New Member
My average show for the year sits at $1100. Thats up $300 from last years average.

That said - I haven't had many people contacting me to work over the last month - actually only 1 person in the last month. Thats the hurtin part. Thankfully oil is increasing in value again, so it shouldn't be long before people around here are spending money again.
 

bb

Well-Known Member
I'm not saying under $700 DJs are no good. I'm saying the bulk of DJs charge $700 or less and its fixating the public perception that is the most they should pay for a DJ.

Rocky, I gave up bars years ago. They use to pay $500 for 4 hours locally, for a basic setup, then suddenly the sea of lowball DJs came in and now it's $150 for 6 hours. DJs ruined the market. Had the newbies stayed at $500 or raised it some, guess what? Get the point now.

Locally over the past few years DJs have been lowering their wedding rates not raising them. Sure a few like me don't but most are.

I wonder how many here can say no to a $700 4 hour offer to do an event. I did it all the time. Eventually the client that understands and appreciates the differnence comes through and keeps my calendard pretty full. But it sometimes takes 5 or 6 inquiries for the same date to book one at the rate I'm willing to go out for. When I ask its always "they found a lower rate" as the reason they went elsewhere. I have asked if all quotes where $1,000 what would you of done. The reply, choose the DJ we liked best.
 
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bjojade

New Member
Maybe you could formulate a business plan that shows a profit doing jobs at $700. Then you could book almost every call that comes in and not complain about it.

Either that, or have higher rates and realize that you're percentage of bookings per call will go down. As long as your schedule stays full, it doesn't matter if it takes 100 tire kickers before you get a taker. The key is knowing how many calls you're getting in for each date to determine what you can ask for.
 

Kacimlangford

Bose L1 Double B1 DJ
You have to charge what you see fit. If you are not booking at your rate you must need to change something.

You can change:

1) What you are doing while talking to you prospects.
2) What you are doing at your events so your referrals will pay what ever you charge
3) Your price to either go down to what the people you are talking to or go up to try to get to the next level of clients who are willing to pay more.

You could also just keep doing what you are doing and hope you are just going through a time where you are not getting the clients you are searching for and your clients will start showing up again.

I myself charge $795 for a normal wedding. They can add some extra things and mileage brings that up some as does OT. I have been booking a lot closer to the dates than in the past and have offered some discounts as dates get closer to fill empty ones. Also one bride only had $400 to spend. I had nothing booked in July so I offered less and she took it for the $400. Just started a discount for July since I only had the one $400 show booked and just sent the contract today for another wedding the day before (Friday) the $400 one.

You gotta do what you gotta do. I don't think the ( insert your dollar amount here ) dj is hurting anyone. There are clients for everyone, you just need to find them.
 

adjtogo

Well-Known Member
I'm going to go to the opposite end of the spectrum. Just say, for instance, a bride hires the most expensive DJ because she thought higher price equals better quality. But when that most expensive DJ shows up to perform at her event, he was late, forgot things he needed, delayed the wedding reception because of lack of planning, and then performs badly. What does the bride do in cases of DJ's claiming to be the best and most expensive, but are actually the worst?
 

hippydog

wuz here when it was Red.
price thread 523 and counting.

Wow, another pricing thread..
I'm bored.. might as well play along.. :)

Thinking back over the past several months most callers or lead inquiries want to spend $700 or less for a DJ. Why is that?
Perception. If they have only seen a few DJ's and the one they thought was "ok" was only $500, then they now believe most "OK" DJ's should be $500.00
If they have never seen a $1500 DJ, then their 'Perception' can only be about the cheaper ones.. and what they know (and their friends & family know) is what sets their budget.

No matter how much you explain or sell the difference, they still have the $500 - $700 budet in mind.
Just because you 'attempted' to sell them.. doesnt mean you were good at.
Maybe they truly don't want the $1500 DJ, or maybe they just didnt Perceive enough extra value in the $1500 DJ.

They say they that is all they can afford or that's what they read or heard that most other DJs charge. They won't listen or appreciate the difference when explained.
They will listen.. but its up to the salesperson to make them appreciate it.

Luckily there are some that will pay much more for a truly good DJ but the bulk of the market is stuck on the $700 and under budget for a DJ.
How can we fix this to where the general public will see and appreciate really good DJs being more than music and worth more than chicken feed?

Probably, what? , 75% of mobile events (or more) are being performed by part time DJ's, and out of those, how many are being paid more then $600?

Fix it? change the the entire perception of the general public, when really it only affects or hurts 25% of mobile DJ's out there?..
And out of that 25%, I would be amazed if even 10% could agree on what constitutes a 'truly good DJ'..

A DJ trying to change the entire perception of what the general public thinks of a DJ, is like a comedian trying to change everyones sense of humour because not enough people think he's funny..
 

Cool Daddy-O DJ

I have a new kitten
In the example above...
The bride will complain to her friends that she paid X amount of big dollars for the self-proclaimed world's greatest DJ--and got ripped off.

Then they will decide that it is not worth shelling out big bucks for a DJ.
 

djrox

Account Closed
Just because you 'attempted' to sell them.. doesnt mean you were good at
Yikes. How dare you come into a thread and spew such indisputableness?

Imagine if everyone started being honest, you'd wind up with good information but an abundance of hurt feelings.

It's 2009 in the USA, reality has no place. We must strive to homogenize the populace.


Soylent Green is people, Soylent Green is people!!!!!!!

Cap is correct, this Internet thingy is a G.D. barrel of monkeys!!!!



I'm going to go to the opposite end of the spectrum. Just say, for instance, a bride hires the most expensive DJ because she thought higher price equals better quality. But when that most expensive DJ shows up to perform at her event, he was late, forgot things he needed, delayed the wedding reception because of lack of planning, and then performs badly. What does the bride do in cases of DJ's claiming to be the best and most expensive, but are actually the worst?
When you can identify that circumstance in reality more than once every blue moon, we'll talk.

However, DJCatfish showing up and creating more bad than good is a more common experience which is why DJs are frequently portrayed in the media as bumbling idiots or incompetent a-wipes, because that is a substantially more common experience and can be identified and recognized by viewers.
 
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bb

Well-Known Member
But, Ron. I'm willing to bet it's the lower rate DJs that have the no show/late show, poor quality issues more often then the DJs that charge a worthy rate and want to support it by being of better quality and being much more dependable.

Earlier this week I had a bride, that I talked to months ago, call and say her $400 DJ bailed on her for this Saturday. She remember my advice and helpful service but choose back then to go with price. During the call on Tuesday she said she should of listened and is now willing to pay my rate. Too bad, I'm booked.
 

djrox

Account Closed
But, Ron. I'm willing to bet it's the lower rate DJs that have the no show/late show, poor quality issues more often then the DJs that charge a worthy rate and want to support it by being of better quality and being much more dependable.

Earlier this week I had a bride, that I talked to months ago, call and say her $400 DJ bailed on her for this Saturday. She remember my advice and helpful service but choose back then to go with price. During the call on Tuesday she said she should of listened and is now willing to pay my rate. Too bad, I'm booked.
Then stop bringing up issues with which you have viable, concrete, establishing evidence.

I have found pure ecstasy in giving less than a rat's turd of concern to the fee charged by services that don't compete for my clientèle.

I have embrace the WGAS-WGAF philosophy.

When I achieve compete and total perfection, then, and only then, will I stop working to better myself and start wasting energy on such matters.

Till then, WGAS-WGAF!!!!
 

DJ Martz

New Member
I'm in a small town area i never get $1000 weddings $600-$700 is the norm around here for 6 hrs. I think of myself as a professional and so do others in the area after 23 yrs i network ALOT and get the jobs..why because in have personality...and dog-gone it people like me..yes there are are the lowballers around here to.......just got sell the quality of yourself
 

bb

Well-Known Member
I'm not wasting time, this is my way of relaxing by reading how others view topics that us DJs encounter. Since I'm booked great nicely for the next several months, I have a little time to hang out here... like it appears you do too.

Kiss!
 

Scott Hanna

Member
As others have alluded to, it's all about marketing. If the average bride is looking to spend $500-$700 as you say, then the $1200-$2000 DJ not only needs to be better in everything he or she does. The presenation and the marketing needs to be better. The website needs to paint a picture that they will be getting the best. All of the marketing needs to do that.

It is aweful dificult to sell a nearly new Mercedes Benz at a bargain used car lot. People that buy Mercedes don't shop at those places.

those 25% of brides that want the best and are willing to pay for it typically don't go price shopping. From your threads, it seems like most of the people calling you are typical price shoppers. If you can't show them significant value to spend more, then you need to figure out how to get your name in front of the 25% that is willing to pay for the best.
 

Scott Hanna

Member
I'm not wasting time, this is my way of relaxing by reading how others view topics that us DJs encounter. Since I'm booked great nicely for the next several months, I have a little time to hang out here... like it appears you do too.

Kiss!

If you are booked "nicely" for the next several months, that would suggest you are getting the booking you want at the price you want. Which would suggest the brides that want the best already have your name. Which would suggest that you DO NOT think the $700 DJ is ruining the wedding industry. Which makes starting this thread kind of pointless.
 
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