At the risk of derailing this...However, Mark DID say that every DJ in every market should charge at least $1200. Not only did he say it, he asked every DJ in the room to sign a pledge document that said "I promise to charge at least $1200 for my services." He also spent a portion of his time explaining why DJs in small markets shouldn't feel exempted from signing the pledge. I was in the room and heard him say it with my own ears, and I still have my Certificate of Ferrellization in a filing cabinet in my garage
Your memory is a common one, but I think some context is in order.
I won't go into the whole thing here, though I'd be happy to in a separate thread if you like, but the key word you're missing is "professional." The pledge went something like, "I am a professional mobile DJ..." And the pledge was for entertainment and to make a point, but he went on, REPEATEDLY, to say, "do your own research," "check out your own market," etc.
His point was that he wanted the consumer to think of $1200 as AVERAGE. He must have used the word average 50 times in his talk, and still does. Average means some will be below and some will be above.
There's a lot more to be said on this subject, but for the sake of THIS thread, here's the problem with what you wrote. He did 3 90 minute seminars, for a total of 4.5 hours of information. There was a lot more to it than, "$1200." For a lot of people who weren't there, as you reported it, they would ignore the whole thing because "it can't be done here."
But again, going back to our common goals, I also know there were a lot of DJs who were charging $500 when they heard him, who were able to earn substantially more per year AFTER implementing his ideas. That's a goal that most of us have.
So rather than fixating on the one area where you heard it differently than me, why don't we concentrate on the goal, which is to be able to earn a decent living providing a valuable service to our clients?