20/20 Story on ABC

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bill_smith

MobileBeat Moderator
Staff member
I saw that. The answer that the Dj gave(on camera, and unknown if he explained further) didn't even come close to answering the question Why do you charge what you charge. He didn'tdetail(in the televised answer) exactly what services he provides that go over and above a 40th birthday party.

If indeed that was all he gave as an answer, then that guy represented the entire industry wrongly, period.

Simple answer that would have given Ms vargas pause might have gone as follows:

a 40th birthday party involves far less effort and planning than a reception. For a weddingreception,I spend at least 15-20 hours outside of the actual performance time working with the bride creating a timeline, gathering information for an introduction, working to get everyone lined up for an introduction,coordinating with the other vendors, emceeing that entire time frame and managing the entire event. That's IN ADDITION to playingthe music, and ensuring that I have exactly what she asks for, and customizing the event so that she gets exactly what she wants. And Ioften do that with no expectation of ever getting fed.

So, yes I charge more for that due to the effort involved, and my talent in doing it.
 

Mark Evans

Mobile Beat Moderator
Staff member
I wonder if they get more money for being national on ABC than if they were local on ABC. Why would they get paid more? This is why I stopped watching these shows years ago as they are half truths if that. Hotels charge more for certain dates.....try to book on Valentines day, airlines charge more for premium flights etc.
 

Scott Hanna

Member
If they had someone just answer a true legitimate answer as to the extra work that goes into a wedding, they wouldn't have much of a story. Their job is to sell advertising, not to do thorough investigations.
 

Jeff Zahrt

New Member
Very well said Scott. It is advertising that they are selling, and a good story, cut, and edited correctly can paint any well meaning individual in the wrong light. Bill hit it right on the nail. What you saw was the "televised answer" that the producers wanted you to see. It's what makes a good story, and keeps their ratings up, which in turn allows them to charge more for advertising.

Jeff
 

Bill_Goode

Mobile Beat Moderator
Staff member
That made me mad, especially at 4:10 when Elizabeth asks one helluva slanted question, at 4:45 when they butcher the DJ, and at the very end when they claim the industry tries to sell them something they do not want.

Not many know, I used to work in the news business (RNN TV in New York), and she put that out with the full blessing of a producer looking to shock and enrage an audience without the additional work of being a journalist. They develop a thesis that "wedding vendors" want to rip folks off and use some very slanted reporting and editing to get there.

Welcome to what I call "Attack Reporting". No rebuttal, no showing of folks who can be the gold standard in the industry, no balanced comeback, no effort to make it an honest report.

Junk journalism on an average day...

They never read my blog about why the price is the price...

http://djbgoode.com/post/36816505874/what-does-a-dj-do-when-they-arent-playing-music
 

bill_smith

MobileBeat Moderator
Staff member
I think we also have to review what 20/20 does.

Think really hard.

When was the last time they ran a "feel good story"?

Perhaps a few, but mostly, they are out to make someone(rightly or wrongly) look BAD.

Take it for what it is, consider the source, move on. Nothing happening here.
 

jturk1000

And WHERE is Alma MI ?!
Most things they were talking about on that show (I quickly watched video link) were PRODUCTS rather than what we provide, which is a SERVICE. And certainly, the service is very different from birthday party to school dance to wedding. The reporter says while grilling a DJ on the phone, "but the client didn't ask for a..." insert descriptor, "... she asked for DJ". Really? Although I think the DJ on the phone could have handled the question a little better (or maybe he did, off air, the reporter was really digging for the negative.
 

Dodie

Member
It seems not only is 20/20 trying to sell advertising, but they are trying to sell the book, featured in the beginning! Very slanted opinions and editing out what they didn't want to appear as an opposite opinion of theirs. Very one sided! I wish somehow they would allow a rebuttal with industry leaders from each of the wedding catagories.

Dodie
 

Old_Goat

Senior LDJC Member
The "bite" is...you're going to have to deal with brides and coordinators who have seen this.

If nothing else, they DID just weed out the folks with weak marketing skills.

Maybe some of you with the stronger websites can even LINK to this and point out the bias, slant, editing and selling that this "news story" put out there. Or at least, allude to the attitude that we charge more to "just push play" at a wedding, (or bar mitzvah, or Quincenera, or junior high school dance...), than at a 40th B/D party.

From my perspective, I have nothing to lose. A 40th B/D would be CAKE for me, as I do all of the parties leading up to when you folks take over and do the wedding itself!
 

Scott Hanna

Member
Most things they were talking about on that show (I quickly watched video link) were PRODUCTS rather than what we provide, which is a SERVICE. And certainly, the service is very different from birthday party to school dance to wedding. The reporter says while grilling a DJ on the phone, "but the client didn't ask for a..." insert descriptor, "... she asked for DJ". Really? Although I think the DJ on the phone could have handled the question a little better (or maybe he did, off air, the reporter was really digging for the negative.
I'd also guess that the reporter would have a difficult asking or answering questions that they didn't have prepared in advance.

The reality is its very easy to stumble or answer a question badly when you are being unexpectingly drilled.

A few years ago, a local station with reputation for sensationalizng their news called and said they were asking some local wedding vendors about the price of weddings and asked if I'd answer a few questions. I said I'd love too, just send me the questions so I can prepare and then we will do it. They said they didn't work that way. I said, sorry, but that's the wy I work. When I saw the piece, They blasted a venue, a cake maker, a photagrapher, and a dj about the increase costs of a wedding vs booking other events.. The most outrageous was the photrapher. The reporter stated with disgust how a portrait package could be booked for a few hundred dollars, yet a wedding package started at a thousand. No mention of what was included in either package. The reporter mentioned that you could get a cake quote for much less if you didn't tell them it was for a wedding. That is absolutely correct.. If you just want sheet cake vs a beautiful work of art that will look amazing, then the price might be different.
 
My pricing structure specifically has two tiers. Option one provides for base discussion with the client while option two provides for beginning to end consulting with the clients and the vendor. I take great care in describing the two, and even my USP is that my price is consistent between all venues, you pay for the level of service you desire. And while I have struck out so far (my business is only a couple months old) I feel this is the right pricing model for me and my clients.

News stories like this piece sells advertisement. The DJ that was phone interviewed could have had his comments clipped to fit the specific viewpoint of the story but I can also say that I know of DJ's that hike up prices and put in no additional effort.
 

DJ Jonny T

New Member
Journalism use to be about reporting a story, not creating a story. It use to be about telling both sides of the story and letting the viewer decide for themselves. News is anything but that today and it's reinforced from the top down. The great ones I grew up watching in the 60's and 70's are rolling over in their graves!
 

djtunes

Checking Reality
I just scrolled through all of yourse's incredible input to say -
On the most high demand flower day of the year, Valentines, when you'll likely have the best sales of the whole year - you charge more. And people pay it every year for the rest of their life. Same damn rose.

But a guy who has to organize and conduct perfectly your life long #1 social event does not deserve to get paid well to do it?

Shame on TV. Shame on you.
 
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