I was looking at a post on a social media site last week. Some colleagues had headed out of town for an industry conference and were having a great time. Pictures were plentiful and decorated page after colorful page, and many were commenting on them. One picture featured a translucent mixing board that one event planner was just gushing over it. She had never seen anything like it before and was just too excited to share her joy over the marvel she witnessed in action. She cheerfully typed her glee, and a couple of hours later, a person in the events industry had typed back that what she saw was already old news and it was not a great product. I was mortified! She was excited and full of glee over something she had never seen before, only to have her excitement crushed by another “expert” running down what she saw.
Before we go any further, this is not a post about internet etiquette. Instead, let’s talk about what this person saw during the conference; something that was new to her, while it is old hat to others.
What is your answer to the following: How many times do you cringe hearing the same tunes every week at different events? How many times have you been bored seeing the same five colors used in decor at the last several events worked? Why has your chocolate fountain not been out of storage the last six months? Is it because you think it is old news and no one will want it? This is what I call “Stuck in the Box” thinking. YOU may thing it is old and not worthy, but why are you in business? Are you not in business to serve your CLIENT?
If you do your homework, you may discover that the client has not seen what has been on the market for a while, or they may have seen it and want it at their event. In the rush to keep new and fresh, why not offer ideas, products, or concepts that have been around for a while and have a following?
One giant example of something old that has developed a new following is the photo booth. In old booths of years past, one would put their money in the slot, sit down in the booth, have pictures taken, and walk away with a photo strip. Today’s photo booth updates can change backgrounds, themes, post immediately to social networking, and still leave the client with a photo strip.
Before discounting something “old”, place yourself in the client’s position. Is it “old” to them, something very new, or a retro idea with a new spin to make it a fresh suggestion?
Oh, and NEVER run an idea down in social media, it will come back to haunt you at some point.
Want to see the picture that started this?
If you don't like it, don't tell your planner! She may have never seen it before and LOVES it!!